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크라우드픽 심상우 대표

**<span style="color:black">크라우드픽 심상우 대표</span>** **<span style="color:black">두</span>****<span style="color:black"> </span>****<span style="color:black">번의</span>****<span style="color:black"> </span>****<span style="color:black">창업</span>****<span style="color:black"> </span>****<span style="color:black">통해</span>****<span style="color:black"> </span>****<span style="color:black">한국형</span>****<span style="color:black"> </span>****<span style="color:black">상업용</span>****<span style="color:black"> </span>****<span style="color:black">이미지</span>****<span style="color:black"> </span>****<span style="color:black">필요</span>****<span style="color:black"> </span>****<span style="color:black">느껴</span>** **<span style="color:black">국내</span>****<span style="color:black"> </span>****<span style="color:black">이용자</span>****<span style="color:black"> </span>****<span style="color:black">맞춤</span>****<span style="color:black"> </span>****<span style="color:black">사진에</span>****<span style="color:black"> </span>****<span style="color:black">작가</span>****<span style="color:black"> </span>****<span style="color:black">진입</span>****<span style="color:black"> </span>****<span style="color:black">장벽까지</span>****<span style="color:black"> </span>****<span style="color:black">낮춰</span>** <span style="color:black">공적인 기업 비지니스·홍보·마케팅뿐 아니라 개인 포트폴리오를 작성할 때도 이미지는 필수다. 그러나 저작권법 때문에 온라인에 떠돌아다니는 이미지를 무단으로 사용할 수 없다. 이 때문에 사람들은 게티 이미지(Gettyimage), 셔터스톡(Shutterstock) 등 스톡 이미지 플랫폼에서 필요한 이미지를 구매한다. 스톡 이미지란 저작권이 해결된, 상업적으로 사용 가능한 이미지다. 사진 작가가 판매 목적으로 촬영해 판매를 허용한 이미지기 때문이다. 그러나 기존 스톡 이미지 플랫폼은 해외 기반 플랫폼으로, 국내 이용자에게 묘한 이질감을 준다. 예를 들어 ‘길 거리’ 이미지가 필요할 때 기존 스톡 이미지 플랫폼에는 타국의 거리 풍경이 압도적으로 많고 한국 사진은 찾아보기 힘들다. 게다가 구매 가격은 장당 1만원 이상으로 저렴하지 않다. 사진작가 입장에서도 기존 스톡 이미지 플랫폼은 자신의 사진을 판매하기 위한 등록 과정이 까다롭고, 촬영 카메라 기종도 제한해 애로사항이 많다</span>. <span style="color:black">이런 불편함 속에서 창업 아이디어를 찾은 사람이 있다. 그는 국내 이용자 맞춤의 한국형 이미지 중심 스톡 이미지 플랫폼을 만들면 경쟁력이 있다고 봤다. 그래서 사진작가 등록 진입 장벽을 낮춰 ‘누구나 쉽게 판매·구매할 수 있는 대중적인 스톡 이미지 플랫폼’을 만들었다. 크라우드픽(Crowdpic) 심상우(34) 대표의 이야기다. 크라우드픽은 2017년 5월 창업한 이후 현재까지 4만6000여명의 사진작가와 100만장의 사진을 보유하고 있다. </span> <span style="color:#000000"> ![1. 크라우드픽 대표자사진.jpg](//d3c6ckx7lkrl7o.cloudfront.net/media/59/5948cb96c202526c0d5ad36c3532e39921409c69e5e1f94ba067340318d0bbd0/5948cb96c202526c0d5ad36c3532e39921409c69e5e1f94ba067340318d0bbd0.jpg)</span> 크라우드픽 심상우 대표./크라우드픽 제공 **◇<span style="color:black"> 크라우드픽, 한국인에게 딱 맞는 상업용 이미지  </span>** **<span style="color:black">-</span>****<span style="color:black">간단히</span>****<span style="color:black"> </span>****<span style="color:black">소개해주세요</span>****.** <span style="color:black">“</span><span style="color:black">상업용</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">중개</span><span style="color:black"> </span><span style="color:black">플랫폼</span><span style="color:black"> </span><span style="color:black">크라우드픽의</span><span style="color:black"> </span><span style="color:black">대표</span><span style="color:black"> </span><span style="color:black">심상우입니다</span><span style="color:black">. </span><span style="color:black">크라우드픽은</span><span style="color:black">  </span><span style="color:black">한국형</span><span style="color:black"> </span><span style="color:black">스톡</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">플랫폼을</span><span style="color:black"> </span><span style="color:black">지향하고</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">.” </span> **<span style="color:black">-</span>****<span style="color:black">한국형</span>****<span style="color:black"> </span>****<span style="color:black">스톡</span>****<span style="color:black"> </span>****<span style="color:black">이미지</span>****<span style="color:black"> </span>****<span style="color:black">플랫폼이란</span>****<span style="color:black"> </span>****<span style="color:black">무엇인가요</span>****?** <span style="color:black">“</span><span style="color:black">게티</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black">, </span><span style="color:black">셔터스톡</span><span style="color:black"> </span><span style="color:black">등</span><span style="color:black"> </span><span style="color:black">기존</span><span style="color:black"> </span><span style="color:black">해외</span><span style="color:black"> </span><span style="color:black">스톡</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">플랫폼과</span><span style="color:black"> </span><span style="color:black">달리</span><span style="color:black"> </span><span style="color:black">크라우드픽은</span><span style="color:black"> </span><span style="color:black">자연스런</span><span style="color:black"> </span><span style="color:black">한국</span><span style="color:black"> </span><span style="color:black">이미지를</span><span style="color:black"> </span><span style="color:black">많이</span><span style="color:black"> </span><span style="color:black">보유하고</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">. </span><span style="color:black">기존</span><span style="color:black"> </span><span style="color:black">해외</span><span style="color:black"> </span><span style="color:black">스톡</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">플랫폼은</span><span style="color:black"> </span><span style="color:black">외국</span><span style="color:black"> </span><span style="color:black">배경의</span><span style="color:black"> </span><span style="color:black">이미지가</span><span style="color:black"> </span><span style="color:black">주를</span><span style="color:black"> </span><span style="color:black">이룹니다</span><span style="color:black">. </span><span style="color:black">따라서</span><span style="color:black"> </span><span style="color:black">국내</span><span style="color:black"> </span><span style="color:black">이용자가</span><span style="color:black"> </span><span style="color:black">사용하기에는</span><span style="color:black"> </span><span style="color:black">적합하지</span><span style="color:black"> </span><span style="color:black">않은</span><span style="color:black"> </span><span style="color:black">경우가</span><span style="color:black"> </span><span style="color:black">많습니다</span><span style="color:black">. </span><span style="color:black">크라우드픽의</span><span style="color:black"> </span><span style="color:black">이미지는</span><span style="color:black"> </span><span style="color:black">대부분</span><span style="color:black">  </span><span style="color:black">국내를</span><span style="color:black"> </span><span style="color:black">배경으로</span><span style="color:black"> </span><span style="color:black">한</span><span style="color:black"> </span><span style="color:black">인물</span><span style="color:black">, </span><span style="color:black">음식</span><span style="color:black">, </span><span style="color:black">풍경</span><span style="color:black"> </span><span style="color:black">등</span><span style="color:black"> </span><span style="color:black">입니다</span><span style="color:black">. </span><span style="color:black">또</span><span style="color:black"> </span><span style="color:black">기존</span><span style="color:black"> </span><span style="color:black">해외</span><span style="color:black"> </span><span style="color:black">스톡</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">플랫폼의</span><span style="color:black"> </span><span style="color:black">이미지는</span><span style="color:black"> </span><span style="color:black">주로</span><span style="color:black"> </span><span style="color:black">이국적인</span><span style="color:black"> </span><span style="color:black">색감에</span><span style="color:black"> </span><span style="color:black">외국</span><span style="color:black"> </span><span style="color:black">전문</span><span style="color:black"> </span><span style="color:black">모델이</span><span style="color:black"> </span><span style="color:black">등장합니다</span><span style="color:black">. </span><span style="color:black">반대로</span><span style="color:black"> </span><span style="color:black">크라우픽의</span><span style="color:black"> </span><span style="color:black">이미지는</span><span style="color:black"> </span><span style="color:black">주변</span><span style="color:black"> </span><span style="color:black">일상</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">느낌이</span><span style="color:black"> </span><span style="color:black">강하고</span><span style="color:black">, </span><span style="color:black">일반인</span><span style="color:black"> </span><span style="color:black">모델이</span><span style="color:black"> </span><span style="color:black">대부분입니다</span><span style="color:black">. </span><span style="color:black">따라서</span><span style="color:black"> </span><span style="color:black">국내</span><span style="color:black"> </span><span style="color:black">고객을</span><span style="color:black"> </span><span style="color:black">타깃으로</span><span style="color:black"> </span><span style="color:black">하는</span><span style="color:black"> </span><span style="color:black">콘텐츠</span><span style="color:black"> </span><span style="color:black">및</span><span style="color:black"> </span><span style="color:black">광고</span><span style="color:black"> </span><span style="color:black">제작에</span><span style="color:black"> </span><span style="color:black">용이합니다</span><span style="color:black">.”  </span> ![c1.JPG](//d3c6ckx7lkrl7o.cloudfront.net/media/05/05edeb4a14c24576f9175cf80e28a182211350f71c8fc75b17dc804bb8be2b94/05edeb4a14c24576f9175cf80e28a182211350f71c8fc75b17dc804bb8be2b94.jpg) ![4. 작가들이 올려준 사진.png](//d3c6ckx7lkrl7o.cloudfront.net/media/a9/a950bbcba58f5804b1bfe30432811b3c2ccf57d4ede9fd9e6145851083639258/a950bbcba58f5804b1bfe30432811b3c2ccf57d4ede9fd9e6145851083639258.png) 크라우드픽의 이미지는 대부분  국내를 배경으로 한 인물, 음식, 풍경 등이다./크라우드픽 제공 **<span style="color:black">-크라우드픽에서는 누구나 사진 작가로 활동할 수 있다고 들었습니다</span>.** <span style="color:black">“프로 사진 작가뿐 아니라 일반인도 크라우드픽 사진 작가로 활동할 수 있습니다. 크라우드픽 홈페이지에서 작가 등록 후 자신이 촬영한 이미지를 올리기만하면 됩니다. 다만 업로드 된 이미지가 바로 판매가 되는 건 아닙니다. 이미지 품질·저작권·재산권 문제 등을 예방하기 위해 크라우드픽에서 심사 및 검수 과정을 진행합니다. 그를 통과한 이미지만 이용자에게 노출·판매됩니다</span>. <span style="color:black">스톡</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">플랫폼</span><span style="color:black"> </span><span style="color:black">활동이</span><span style="color:black"> </span><span style="color:black">처음인</span><span style="color:black"> </span><span style="color:black">작가의</span><span style="color:black"> </span><span style="color:black">경우</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">구도</span><span style="color:black">, </span><span style="color:black">촬영</span><span style="color:black"> </span><span style="color:black">기법</span><span style="color:black"> </span><span style="color:black">등에서</span><span style="color:black"> </span><span style="color:black">어색함이</span><span style="color:black"> </span><span style="color:black">묻어납니다</span><span style="color:black">. </span><span style="color:black">이때</span><span style="color:black"> </span><span style="color:black">크라우드픽은</span><span style="color:black"> </span><span style="color:black">이용자에게</span><span style="color:black"> </span><span style="color:black">인기</span><span style="color:black"> </span><span style="color:black">많은</span><span style="color:black"> </span><span style="color:black">이미지들의</span><span style="color:black"> </span><span style="color:black">특징을</span><span style="color:black"> </span><span style="color:black">분석해</span><span style="color:black"> </span><span style="color:black">신생</span><span style="color:black"> </span><span style="color:black">작가들에게</span><span style="color:black"> ‘</span><span style="color:black">어떤</span><span style="color:black"> </span><span style="color:black">방식으로</span><span style="color:black"> </span><span style="color:black">촬영해야</span><span style="color:black"> </span><span style="color:black">잘</span><span style="color:black"> </span><span style="color:black">팔리는</span><span style="color:black"> </span><span style="color:black">상업용</span><span style="color:black"> </span><span style="color:black">이미지를</span><span style="color:black"> </span><span style="color:black">만들</span><span style="color:black"> </span><span style="color:black">수</span><span style="color:black"> </span><span style="color:black">있는지</span><span style="color:black">’ </span><span style="color:black">일일이</span><span style="color:black"> </span><span style="color:black">피드백을</span><span style="color:black"> </span><span style="color:black">주고</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">. </span><span style="color:black">기존</span><span style="color:black"> </span><span style="color:black">스톡</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">플랫폼은</span><span style="color:black"> </span><span style="color:black">일반인이</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가로</span><span style="color:black"> </span><span style="color:black">활동하기에는</span><span style="color:black"> </span><span style="color:black">진입장벽이</span><span style="color:black"> </span><span style="color:black">높아</span><span style="color:black"> </span><span style="color:black">프로</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가는</span><span style="color:black"> </span><span style="color:black">아니지만</span><span style="color:black"> </span><span style="color:black">그</span><span style="color:black"> </span><span style="color:black">못지</span><span style="color:black"> </span><span style="color:black">않은</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">촬영</span><span style="color:black"> </span><span style="color:black">실력을</span><span style="color:black"> </span><span style="color:black">가진</span><span style="color:black"> </span><span style="color:black">사람들이</span><span style="color:black"> </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">판매할</span><span style="color:black"> </span><span style="color:black">곳이</span><span style="color:black"> </span><span style="color:black">마땅치</span><span style="color:black"> </span><span style="color:black">않았습니다</span><span style="color:black">. </span><span style="color:black">크라우드픽은</span><span style="color:black"> </span><span style="color:black">이</span><span style="color:black"> </span><span style="color:black">부분을</span><span style="color:black"> </span><span style="color:black">해결하면서</span><span style="color:black"> </span><span style="color:black">서비스</span><span style="color:black"> </span><span style="color:black">시작</span><span style="color:black"> 2</span><span style="color:black">년만에</span><span style="color:black"> 4</span><span style="color:black">만</span><span style="color:black">6000</span><span style="color:black">명의</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가를</span><span style="color:black"> </span><span style="color:black">확보했습니다</span><span style="color:black">. </span><span style="color:black">현재</span><span style="color:black"> 100</span><span style="color:black">만장</span><span style="color:black"> </span><span style="color:black">정도의</span><span style="color:black"> </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">보유하고</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">.”</span> <span style="color:#000000"> </span> **<span style="color:black">-</span>****<span style="color:black">누가</span>****<span style="color:black"> </span>****<span style="color:black">주로</span>****<span style="color:black"> </span>****<span style="color:black">구매하나요</span>****?** <span style="color:black">“</span><span style="color:black">우선</span><span style="color:black"> </span><span style="color:black">스타트업이나</span><span style="color:black"> </span><span style="color:black">마케팅</span><span style="color:black">·</span><span style="color:black">광고대행사</span><span style="color:black"> </span><span style="color:black">업체가</span><span style="color:black"> </span><span style="color:black">주요</span><span style="color:black"> </span><span style="color:black">고객입니다</span><span style="color:black">. </span><span style="color:black">특히</span><span style="color:black"> </span><span style="color:black">최근</span><span style="color:black"> </span><span style="color:black">마케팅</span><span style="color:black"> </span><span style="color:black">트렌드가</span><span style="color:black"> </span><span style="color:black">연예인</span><span style="color:black"> </span><span style="color:black">등</span><span style="color:black"> </span><span style="color:black">유명인</span><span style="color:black"> </span><span style="color:black">대신</span><span style="color:black"> </span><span style="color:black">일반인</span><span style="color:black"> </span><span style="color:black">모델을</span><span style="color:black"> </span><span style="color:black">사용하는</span><span style="color:black"> </span><span style="color:black">추세로</span><span style="color:black"> </span><span style="color:black">가고</span><span style="color:black"> </span><span style="color:black">있어</span><span style="color:black"> </span><span style="color:black">일반인</span><span style="color:black"> </span><span style="color:black">모델</span><span style="color:black"> </span><span style="color:black">이미지를</span><span style="color:black"> </span><span style="color:black">많이</span><span style="color:black"> </span><span style="color:black">보유한</span><span style="color:black"> </span><span style="color:black">크라우드픽을</span><span style="color:black"> </span><span style="color:black">찾는</span><span style="color:black"> </span><span style="color:black">업체가</span><span style="color:black"> </span><span style="color:black">늘었습니다</span><span style="color:black">. </span><span style="color:black">저작권</span><span style="color:black"> </span><span style="color:black">문제가</span><span style="color:black"> </span><span style="color:black">해결된</span><span style="color:black"> </span><span style="color:black">이미지를</span><span style="color:black"> </span><span style="color:black">필요로</span><span style="color:black"> </span><span style="color:black">하는</span><span style="color:black"> </span><span style="color:black">잡지사나</span><span style="color:black"> </span><span style="color:black">유튜버</span><span style="color:black">·</span><span style="color:black">블로거도</span><span style="color:black"> </span><span style="color:black">많이</span><span style="color:black"> </span><span style="color:black">찾습니다</span><span style="color:black">. </span><span style="color:black">그</span><span style="color:black"> </span><span style="color:black">외</span><span style="color:black"> </span><span style="color:black">팀</span><span style="color:black"> </span><span style="color:black">프로젝트</span><span style="color:black"> </span><span style="color:black">혹은</span><span style="color:black"> </span><span style="color:black">포트폴리오를</span><span style="color:black"> </span><span style="color:black">만들기</span><span style="color:black"> </span><span style="color:black">위해</span><span style="color:black"> </span><span style="color:black">대학생들도</span><span style="color:black"> </span><span style="color:black">자주</span><span style="color:black"> </span><span style="color:black">이용하죠</span><span style="color:black">.”  </span> <span style="color:#000000"> </span> **<span style="color:black">-</span>****<span style="color:black">저작권</span>****<span style="color:black"> </span>****<span style="color:black">문제는</span>****<span style="color:black"> </span>****<span style="color:black">어떻게</span>****<span style="color:black"> </span>****<span style="color:black">해결하나요</span>****?** <span style="color:black">“</span><span style="color:black">먼저</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가가</span><span style="color:black"> </span><span style="color:black">크라우드픽에</span><span style="color:black"> </span><span style="color:black">판매할</span><span style="color:black"> </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">올리면</span><span style="color:black"> </span><span style="color:black">두</span><span style="color:black"> </span><span style="color:black">번의</span><span style="color:black"> </span><span style="color:black">검수</span><span style="color:black"> </span><span style="color:black">과정을</span><span style="color:black"> </span><span style="color:black">거칩니다</span><span style="color:black">. </span><span style="color:black">처음에는</span><span style="color:black"> </span><span style="color:black">해상도나</span><span style="color:black"> </span><span style="color:black">품질이</span><span style="color:black"> </span><span style="color:black">좋지</span><span style="color:black"> </span><span style="color:black">않은</span><span style="color:black"> </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">시스템에서</span><span style="color:black"> </span><span style="color:black">자동으로</span><span style="color:black"> </span><span style="color:black">거릅니다</span><span style="color:black">. </span><span style="color:black">통과된</span><span style="color:black"> </span><span style="color:black">사진들을</span><span style="color:black"> </span><span style="color:black">바탕으로</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">모델로부터</span><span style="color:black"> </span><span style="color:black">초상권</span><span style="color:black"> </span><span style="color:black">동의를</span><span style="color:black"> </span><span style="color:black">받았는지</span><span style="color:black"> </span><span style="color:black">꼼꼼히</span><span style="color:black"> </span><span style="color:black">확인합니다</span><span style="color:black">. </span><span style="color:black">이후</span><span style="color:black"> </span><span style="color:black">이용자는</span><span style="color:black"> </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">구매하고</span><span style="color:black"> </span><span style="color:black">자유롭게</span><span style="color:black"> </span><span style="color:black">쓸</span><span style="color:black"> </span><span style="color:black">수</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">. </span><span style="color:black">단</span><span style="color:black">, </span><span style="color:black">이용</span><span style="color:black"> </span><span style="color:black">제한</span><span style="color:black"> </span><span style="color:black">요건에</span><span style="color:black"> </span><span style="color:black">포함되는</span><span style="color:black"> </span><span style="color:black">성인</span><span style="color:black">·</span><span style="color:black">음란</span><span style="color:black">·</span><span style="color:black">도박</span><span style="color:black"> </span><span style="color:black">광고</span><span style="color:black"> </span><span style="color:black">사용은</span><span style="color:black"> </span><span style="color:black">금지하고</span><span style="color:black"> </span><span style="color:black">있으며</span><span style="color:black"> </span><span style="color:black">구매하지</span><span style="color:black"> </span><span style="color:black">않고</span><span style="color:black"> </span><span style="color:black">무단</span><span style="color:black"> </span><span style="color:black">도용해</span><span style="color:black"> </span><span style="color:black">사용할</span><span style="color:black"> </span><span style="color:black">시</span><span style="color:black"> </span><span style="color:black">일차적으로</span><span style="color:black"> </span><span style="color:black">삭제</span><span style="color:black"> </span><span style="color:black">요청을</span><span style="color:black"> </span><span style="color:black">합니다</span><span style="color:black">. </span><span style="color:black">불응하는</span><span style="color:black"> </span><span style="color:black">경우에는</span><span style="color:black"> </span><span style="color:black">법적</span><span style="color:black"> </span><span style="color:black">조치를</span><span style="color:black"> </span><span style="color:black">가하죠</span><span style="color:black">. </span><span style="color:black">실제로</span><span style="color:black"> </span><span style="color:black">구매를</span><span style="color:black"> </span><span style="color:black">하지</span><span style="color:black"> </span><span style="color:black">않고</span><span style="color:black"> </span><span style="color:black">불법으로</span><span style="color:black"> </span><span style="color:black">크라우드픽</span><span style="color:black"> </span><span style="color:black">이미지를</span><span style="color:black"> </span><span style="color:black">캡처해</span><span style="color:black"> </span><span style="color:black">사용하는</span><span style="color:black"> </span><span style="color:black">경우가</span><span style="color:black"> </span><span style="color:black">종종</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">. </span><span style="color:black">합법적으로</span><span style="color:black"> </span><span style="color:black">구매한</span><span style="color:black"> </span><span style="color:black">이미지가</span><span style="color:black"> </span><span style="color:black">아닌</span><span style="color:black"> </span><span style="color:black">경우에는</span><span style="color:black"> </span><span style="color:black">크라우드픽</span><span style="color:black"> </span><span style="color:black">워터마크가</span><span style="color:black"> </span><span style="color:black">박히기</span><span style="color:black"> </span><span style="color:black">때문에</span><span style="color:black"> </span><span style="color:black">주기적으로</span><span style="color:black"> </span><span style="color:black">확인하고</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">”</span> **<span style="color:black"> </span>** **<span style="color:black">![c2.JPG](//d3c6ckx7lkrl7o.cloudfront.net/media/22/22194f1767839151afcb07ad5e4e56103b06561732005b6633598c17a5a816f4/22194f1767839151afcb07ad5e4e56103b06561732005b6633598c17a5a816f4.jpg)</span>** 크라우드픽 사진 작가의 이용 후기./pinkjoo 네이버 블로그 캡처 **◇<span style="color:black"> 두 번의 창업 실패 통해 아이디어 떠올려</span>** <span style="color:#000000"> </span> **<span style="color:black">-</span>****<span style="color:black">크라우드픽이</span>****<span style="color:black"> </span>****<span style="color:black">첫번째</span>****<span style="color:black"> </span>****<span style="color:black">창업인가요</span>****.** <span style="color:black">“대학 입학 때부터 창업에 관심있었습니다. 그래서 1학년때부터 창업 자금을 모으기 위해 다양한 아르바이트를 했고, 일반 직장을 다니면서도 마찬가지였습니다. 2015년에 어느정도 창업자금이 마련되었다고 판단해 현 크라우드픽 CTO(최고기술경영자)인 지인과 함께 서비스 개발에 들어갔습니다. 첫 창업은 가공 식품 뒷면의 바코드를 휴대폰으로 찍으면 해당 식품에 포함된 성분을 해석해주는 서비스였습니다. 그러나 이용자가 많지 않아 2016년에 국내 호텔 패키지 상품 정보를 한 눈에 제공하는 서비스로 전환했습니다. 당시 호텔 예약 서비스는 많지만 패키지 상품을 찾기 위해서는 각 호텔 홈페이지로 직접 들어가야 해 불편했기 때문입니다 그러나 마찬가지로 큰 수익을 얻지는 못했습니다</span>. <span style="color:black">앞 선 두번의 창업 모두 정보성 서비스였기 때문에 이용자에게 뉴스레터(Newsletter·회사 등의 조직이 자신의 사이트에 가입한 회원에게 도움이 되는 내용의 정보를 보내는 정보소식지)를 제공하기 위해 늘 많은 이미지가 필요했습니다. 그런데 기존 해외 스톡 이미지 플랫폼에는 해외 배경·외국 모델 이미지가 대부분이라 국내 이용자가 이질감을 느끼는 경우가 많았습니다. 또 영세 스타트업이다보니 유료 결제 비용이 부담됐죠. 그때 ‘이 두 가지를 모두 해결할 수 있는 스톡 이미지 플랫폼이 있으면 좋겠다’는 생각이 들었습니다. 2017년 초 과감히 스톡 이미지 플랫폼으로 서비스를 전환했습니다. 크라우드픽 창업 초기에는 인스타그램 등 소셜네트워킹서비스(SNS)를 통해 프로 사진 작가는 물론 아마추어 사진 작가들에게 ‘사진을 판매할 수 있는 창구를 마련해주겠다’고 일일이 제안했습니다. 200~300명 정도의 사진 작가들과 함께 서비스를 시작했습니다.” </span> ![2. 크라우드픽 팀원사진.jpg](//d3c6ckx7lkrl7o.cloudfront.net/media/7d/7d7d5e6bb2105226c1bb0aff80b6796ef9994caf5f310e30044481990c361974/7d7d5e6bb2105226c1bb0aff80b6796ef9994caf5f310e30044481990c361974.jpg) 크라우드픽 단체 사진./크라우드픽 제공 **<span style="color:black">-추가적인 서비스로는 무엇이 있나요</span>?** <span style="color:black">“</span><span style="color:black">스톡</span><span style="color:black"> </span><span style="color:black">이미지</span><span style="color:black"> </span><span style="color:black">중개</span><span style="color:black"> </span><span style="color:black">서비스</span><span style="color:black"> </span><span style="color:black">외에</span><span style="color:black">  </span><span style="color:black">공공기관이나</span><span style="color:black"> </span><span style="color:black">기업과</span><span style="color:black"> </span><span style="color:black">함께</span><span style="color:black"> </span><span style="color:black">크라우드픽이</span><span style="color:black"> </span><span style="color:black">보유한</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가를</span><span style="color:black"> </span><span style="color:black">대상으로</span><span style="color:black"> </span><span style="color:black">공모전을</span><span style="color:black"> </span><span style="color:black">개최하고</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">. </span><span style="color:black">예를</span><span style="color:black"> </span><span style="color:black">들어</span><span style="color:black"> </span><span style="color:black">한</span><span style="color:black"> </span><span style="color:black">기업이</span><span style="color:black"> ‘</span><span style="color:black">바다</span><span style="color:black"> </span><span style="color:black">위에</span><span style="color:black"> </span><span style="color:black">떠</span><span style="color:black"> </span><span style="color:black">있는</span><span style="color:black"> </span><span style="color:black">배</span><span style="color:black">’ </span><span style="color:black">사진이</span><span style="color:black"> </span><span style="color:black">필요하다고</span><span style="color:black"> </span><span style="color:black">크라우드픽으로</span><span style="color:black"> </span><span style="color:black">요청해오면</span><span style="color:black"> </span><span style="color:black">홈페이지에</span><span style="color:black"> </span><span style="color:black">관련</span><span style="color:black"> </span><span style="color:black">공모전을</span><span style="color:black"> </span><span style="color:black">진행합니다</span><span style="color:black">. </span><span style="color:black">그를</span><span style="color:black"> </span><span style="color:black">본</span><span style="color:black"> </span><span style="color:black">크라우드픽</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가들은</span><span style="color:black"> </span><span style="color:black">보유하고</span><span style="color:black"> </span><span style="color:black">있는</span><span style="color:black"> </span><span style="color:black">다양한</span><span style="color:black"> </span><span style="color:black">배</span><span style="color:black"> </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">출품합니다</span><span style="color:black">. </span><span style="color:black">이후</span><span style="color:black"> </span><span style="color:black">공모전</span><span style="color:black"> </span><span style="color:black">주최측에서</span><span style="color:black"> </span><span style="color:black">가장</span><span style="color:black"> </span><span style="color:black">마음에</span><span style="color:black"> </span><span style="color:black">드는</span><span style="color:black"> </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">선택합니다</span><span style="color:black">.</span> <span style="color:black">2020</span><span style="color:black">년부터는</span><span style="color:black"> </span><span style="color:black">이미지뿐</span><span style="color:black"> </span><span style="color:black">아니라</span><span style="color:black"> </span><span style="color:black">피피티</span><span style="color:black"> </span><span style="color:black">템플릿</span><span style="color:black">, </span><span style="color:black">웹</span><span style="color:black"> </span><span style="color:black">페이지</span><span style="color:black"> </span><span style="color:black">템플릿</span><span style="color:black"> </span><span style="color:black">등</span><span style="color:black"> </span><span style="color:black">다양한</span><span style="color:black"> </span><span style="color:black">콘텐츠를</span><span style="color:black"> </span><span style="color:black">이용할</span><span style="color:black"> </span><span style="color:black">수</span><span style="color:black"> </span><span style="color:black">있도록</span><span style="color:black"> </span><span style="color:black">준비</span><span style="color:black"> </span><span style="color:black">중입니다</span><span style="color:black">. </span><span style="color:black">사진을</span><span style="color:black"> </span><span style="color:black">판매할</span><span style="color:black"> </span><span style="color:black">때와</span><span style="color:black"> </span><span style="color:black">마찬가지로</span><span style="color:black"> </span><span style="color:black">작가들은</span><span style="color:black"> </span><span style="color:black">자신이</span><span style="color:black"> </span><span style="color:black">만든</span><span style="color:black"> </span><span style="color:black">템플릿을</span><span style="color:black"> </span><span style="color:black">크라우드픽에</span><span style="color:black"> </span><span style="color:black">업로드하고</span><span style="color:black">, </span><span style="color:black">이용자는</span><span style="color:black"> </span><span style="color:black">그를</span><span style="color:black"> </span><span style="color:black">구매하는</span><span style="color:black"> </span><span style="color:black">방식입니다</span><span style="color:black">. </span><span style="color:black">또</span><span style="color:black"> </span><span style="color:black">크라우드픽</span><span style="color:black"> </span><span style="color:black">작가의</span><span style="color:black"> </span><span style="color:black">작품</span><span style="color:black"> </span><span style="color:black">스타일이</span><span style="color:black"> </span><span style="color:black">마음에</span><span style="color:black"> </span><span style="color:black">들어</span><span style="color:black"> </span><span style="color:black">개인적으로</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">촬영을</span><span style="color:black"> </span><span style="color:black">부탁하고</span><span style="color:black"> </span><span style="color:black">싶다는</span><span style="color:black"> </span><span style="color:black">이용자</span><span style="color:black"> </span><span style="color:black">요청이</span><span style="color:black"> </span><span style="color:black">많아</span><span style="color:black"> </span><span style="color:black">관련</span><span style="color:black"> </span><span style="color:black">스냅</span><span style="color:black"> </span><span style="color:black">작가</span><span style="color:black"> </span><span style="color:black">중개</span><span style="color:black"> </span><span style="color:black">서비스도</span><span style="color:black"> </span><span style="color:black">도입할</span><span style="color:black"> </span><span style="color:black">예정입니다</span><span style="color:black">.”</span> <span style="color:#000000"> </span> **<span style="color:black">-</span>****<span style="color:black">매출은</span>****<span style="color:black"> </span>****<span style="color:black">어떤가요</span>****?** <span style="color:black">“</span><span style="color:black">현재</span><span style="color:black"> </span><span style="color:black">크라우드픽은</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">판매에</span><span style="color:black"> </span><span style="color:black">대한</span><span style="color:black"> </span><span style="color:black">수수료는</span><span style="color:black"> </span><span style="color:black">받고</span><span style="color:black"> </span><span style="color:black">있지</span><span style="color:black"> </span><span style="color:black">않습니다</span><span style="color:black">. </span><span style="color:black">대신</span><span style="color:black"> </span><span style="color:black">기업</span><span style="color:black"> </span><span style="color:black">요청으로</span><span style="color:black"> </span><span style="color:black">공모전을</span><span style="color:black"> </span><span style="color:black">진행하면서</span><span style="color:black"> </span><span style="color:black">일정부분</span><span style="color:black"> </span><span style="color:black">수수료를</span><span style="color:black"> </span><span style="color:black">받고</span><span style="color:black"> </span><span style="color:black">있습니다</span><span style="color:black">. 2017~2018</span><span style="color:black">년까지는</span><span style="color:black"> </span><span style="color:black">크라우드픽</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가를</span><span style="color:black"> </span><span style="color:black">늘리는데</span><span style="color:black"> </span><span style="color:black">집중해</span><span style="color:black">  </span><span style="color:black">많은</span><span style="color:black"> </span><span style="color:black">수익을</span><span style="color:black"> </span><span style="color:black">얻지는</span><span style="color:black"> </span><span style="color:black">못했습니다</span><span style="color:black">. </span><span style="color:black">올해</span><span style="color:black"> 4</span><span style="color:black">월부터</span><span style="color:black"> </span><span style="color:black">본격적으로</span><span style="color:black"> </span><span style="color:black">서비스를</span><span style="color:black"> </span><span style="color:black">유료화하면서</span><span style="color:black"> </span><span style="color:black">매출이</span><span style="color:black"> </span><span style="color:black">증가해</span><span style="color:black"> </span><span style="color:black">현재</span><span style="color:black"> </span><span style="color:black">월</span><span style="color:black"> </span><span style="color:black">매출은</span><span style="color:black"> 2000</span><span style="color:black">만원</span><span style="color:black"> </span><span style="color:black">정도입니다</span><span style="color:black">.”</span> <span style="color:#000000"> </span> **<span style="color:black">-</span>****<span style="color:black">앞으로</span>****<span style="color:black"> </span>****<span style="color:black">목표는</span>****<span style="color:black"> </span>****<span style="color:black">무엇인가요</span>****?** <span style="color:black">“</span><span style="color:black">크라우드픽</span><span style="color:black">(Crowdpic)</span><span style="color:black">에는</span><span style="color:black"> ‘</span><span style="color:black">대중이</span><span style="color:black"> </span><span style="color:black">선택한다</span><span style="color:black">’</span><span style="color:black">와</span><span style="color:black"> ‘</span><span style="color:black">대중의</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black">’</span><span style="color:black">라는</span><span style="color:black"> </span><span style="color:black">두가지</span><span style="color:black"> </span><span style="color:black">뜻이</span><span style="color:black"> </span><span style="color:black">담겨있습니다</span><span style="color:black">. </span><span style="color:black">크라우드픽을</span><span style="color:black"> </span><span style="color:black">통해</span><span style="color:black"> </span><span style="color:black">필요한</span><span style="color:black"> </span><span style="color:black">이미지를</span><span style="color:black"> </span><span style="color:black">쉽게</span><span style="color:black"> </span><span style="color:black">구할수</span><span style="color:black"> </span><span style="color:black">있으면서도</span><span style="color:black"> </span><span style="color:black">누구나</span><span style="color:black"> </span><span style="color:black">사진</span><span style="color:black"> </span><span style="color:black">작가가</span><span style="color:black"> </span><span style="color:black">될</span><span style="color:black"> </span><span style="color:black">수</span><span style="color:black"> </span><span style="color:black">있는</span><span style="color:black"> </span><span style="color:black">기회를</span><span style="color:black"> </span><span style="color:black">제공하고</span><span style="color:black"> </span><span style="color:black">싶습니다</span><span style="color:black">. </span><span style="color:black">상업용</span><span style="color:black"> </span><span style="color:black">이미지가</span><span style="color:black"> </span><span style="color:black">필요할</span><span style="color:black"> </span><span style="color:black">때면</span><span style="color:black"> </span><span style="color:black">크라우드픽을</span><span style="color:black"> </span><span style="color:black">떠올리도록</span><span style="color:black"> </span><span style="color:black">만드는게</span><span style="color:black"> </span><span style="color:black">궁극적인</span><span style="color:black"> </span><span style="color:black">목표입니다</span><span style="color:black">.” </span> <span style="color:#000000"> </span> <span style="color:black">글 CCBB 솔솔마루</span>
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